Benji Pays receives strategic growth investment led by Top Down Capital

At Benji Pays, our mission is to simplify and streamline payment processes for MSPs and businesses worldwide, helping maintain smooth cash flow while eliminating errors. We understand that in an industry where speed and accuracy are paramount, traditional, manual payment methods don’t cut it. That’s why we’ve developed a cutting-edge solution that automates these tasks, allowing you to focus on what matters most—serving your clients.

“We are incredibly excited about this partnership with Top Down Capital,” said Adam Crandall, Co-Founder of Benji Pays. “Top Down has a proven track record of scaling companies in the MSP space, and we see a huge opportunity ahead, with over 60% of MSPs still lacking a dedicated payment solution. This investment will fuel our growth and strengthen our commitment to our existing network of ISOs and merchant platforms by providing the capital needed to scale these partnerships as well.”

Chris Day, Managing Partner at Top Down Capital, echoed this sentiment: “Our investment in Benji Pays was driven by the founders’ vision and the platform’s ability to address real challenges for MSPs. We’re eager to support Benji Pays as they continue to scale and are committed to fostering key integrations with essential MSP tools like Halo, ConnectWise, and the forthcoming integration with ScalePad’s products and other next-generation MSP solutions.”

Founded in 2018 by Chris Day, Top Down Capital has a rich history of scaling companies in the MSP and SaaS spaces. Chris, who previously founded several successful businesses including Fully Managed, IT Glue, and ScalePad, brings extensive experience to the BenjiPays team. Under his leadership, Top Down has supported and invested in numerous companies, driving growth and innovation across the industry.

We’re also excited to announce that Mike Walsh, Founder of Quoter and a key figure in the MSP community, is now a strategic advisor to Benji Pays through Top Down and his participation in this investment through Ten Eighty Ventures. His experience and insights will be invaluable as we continue to grow and refine our offerings.

Founded in 2020 by Adam Crandall and Avery Davidow, Benji Pays is dedicated to becoming a leading force in the MSP space. With seamless integration into your existing accounting tools, transparent pricing with no setup fees, and a user-friendly experience, we’re here to help your business thrive.

Thank you for being part of our journey. We’re committed to continuing to innovate and deliver the best payment automation solutions for MSPs, and we’re excited about what the future holds.